Great united . Great Teamwork

United Overseas is a limited Company, Which operates in International Trade, Technology, Farming, Construction &Tourism businesses globally. With qualified and experienced team work, are working to develop our businesses by improving our service quality day by day, following to innovations and changes, we provide you new strategies, methods and instant solutions with our teamwork who are adopted to trustworthiness.


To provide products, and services of superior quality and value that improve our relationship with our partners, now and for generations to come. As a result, partners will reward us with leadership sales, profit and value creation, allowing our people, our teamwork and the communities in which we live and work to prosper


We always try to do the right thing.

We are honest and straightforward with each other.

We operate within the letter and spirit of the law.

We uphold the values and principles of united overseas in every action and decision.

  • Leadership
  • Ownership
  • Trust


We are all leaders in our area of responsibility, with a deep commitment to delivering leadership results.

We have a clear vision of where we are going.

We develop the capability to deliver our strategies and eliminate organizational barriers.

We focus our resources to achieve leadership objectives and strategies.


We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.

We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.

We are determined to be the best at doing what matters most and Passion for Winning.

We have a healthy dissatisfaction with the status quo but we have a compelling desire to improve and to win in the marketplace.


We respect our United Overseas partners and consumers and treat them as we want to be treated.

We have confidence in each other’s capabilities and intentions.

We believe that people work best when there is a foundation of trust.


We Show Respect for All Individuals
We believe that all individuals can and want to contribute to their fullest potential. We value differences. We inspire and enable people to achieve high expectations, standards and challenging goals. We are honest with people about their performance.

The Interests of the Company and the Individual Are Inseparable
We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. Our quest for mutual success ties us together. We encourage stock ownership and ownership behavior.

We Are Strategically Focused in Our Work
We operate against clearly articulated and aligned objectives and strategies. We only do work and only ask for work that adds value to the business. We simplify, standardize and streamline our current work whenever possible.

Innovation is the Cornerstone of Our Success
We place great value on big, new consumer innovations. We challenge convention and reinvent the way we do business to better win in the marketplace.

We Value Mastery
We believe it is the responsibility of all individuals to continually develop themselves and others. We encourage and expect outstanding technical mastery and executional excellence.

We Seek to Be the Best
We strive to be the best in all areas of strategic importance to the Company. We benchmark our performance rigorously versus the very best internally and externally. We learn from both our successes and our failures.

We Are Externally Focused
We develop superior understanding of partners and their needs. We create and deliver high service level and concepts that build winning brand equities. We develop close, mutually productive relationships with our partners and our suppliers. We are good corporate citizens. We incorporate sustainability into our products, services & operations.

Mutual Interdependency is a Way of Life
We work together with confidence and trust across business units, functions, categories and geographies. We take pride in results from reapplying others’ ideas. We build superior relationships with all the parties who contribute to fulfilling our Corporate Purpose, including our customers and suppliers, universities and governments.